August 9, 2011

The fate of #mobile phone brands

The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.
  • Nokia’s Symbian platform has gone from 47% share to 16% in three years 
  • Microsoft’s phone platforms have gone from 12% to 1% 
  • Other platforms have gone from 21% to zero 
  • Although far less dramatic, RIM’s decline from 17% to 12% is causing acute pain and anxiety 
This while entrants have grown share in spectacular fashion:
  • Android from zero to 48% (A two year period) 
  • iOS from 2% to 19% 
  • Bada from zero to 4% (two quarters only) 

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