August 13, 2011

#Android Accounts for 53% of Ad Impressions

#Google 's Android operating system accounted for 53 percent of advertising impressions in the second quarter, according to Millennial Media's latest report.

Millennial, the largest freestanding mobile ad network, said Apple's iOS posted a 27 percent share of impressions, growing 4 percent from Q2 2010. Millennial expects Apple to gain share next quarter with the launch of the iPhone 5 in the third quarter....

Overall, smartphones led the network's smartphone, feature phone and connected device mix with 67 percent of impressions. Connected devices, which includes tablets, MP3 players, gaming consoles and electronic readers, saw a 13 percent.

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