The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.http://www.asymco.com/2011/08/08/the-fate-of-mobile-phone-brands/
- Nokia’s Symbian platform has gone from 47% share to 16% in three years
- Microsoft’s phone platforms have gone from 12% to 1%
- Other platforms have gone from 21% to zero
This while entrants have grown share in spectacular fashion:
- Although far less dramatic, RIM’s decline from 17% to 12% is causing acute pain and anxiety
- Android from zero to 48% (A two year period)
- iOS from 2% to 19%
- Bada from zero to 4% (two quarters only)
August 9, 2011
The fate of #mobile phone brands
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